In the time of Instagram & Facebook, Email may sound like ages. But, I am not talking about distant past. You may feel like a black & white scene with red mailbox but yet in 2020 emails are very reliable & effective.
Email is still most preferred method of communication for many people & businesses. It is still alive because emails are convenient, direct, timely & provides what you need to know in a certain way that works best for consumer mindset. Why is email so important still in 2020?
REACH IS WIDESPREAD
Emails are specific to your clients needs. Its still an efficient way to invest in your business & expand your circle limitlessly.
EFFECTIVELY TAGRET YOUR MESSAGE
On most website, you see opt in / signup for newsletters from which means they are investing and interested due to some reason or other. They desire to hear from you. So, with email you get to them in more specified & targeted way as it will make biggest impact.
EASILY KEEP YOUR CLIENT IN LOOP
As told already, this type of marketing is effective as you reach your clients primarily. Also you can share important piece of information they might loose or forget to look into in time.
Having SALES? Having COUPONS? Announcing PREMIERES Exclusively?
Emails are best to go with.
SECURITY & MOBILITY
Emails give a sense of security and also an ass of mobility to any document. As you'll get assure that any where you get internet access you can access your documents.
COST & TIME EFFECTIVE
No stamps! No delivery worries! Also in any business time & cost are king. Best is ne which is cost effective. Whether you are sending coupons, sales, adverts or any information emails will get there in a timely manner & can be scheduled in advance.
Many business professionals are in habit of checking upon their emails refularly rather than going & surfing through social media sites. Reaching out to them directly is more preferable if you are ending upon getting loads of direct traffic for any sales/promotion.
P.S. 40% of Americans read mails while in bed. This means you are already grabbing their attention in inbox, so use it.
No one want to spoil their moment or share with familt with any salesman/teleshopping. So emails are less intrusive than those. HOW?
The answer is simple. It is something that clients choose to open & read through. they are not forced in any matter. They will likely to read it and find any opportunity regarding their needs.
TEST YOUR MARKET
Email is not only just to convey consumers the news but also they can be used for analysing your market by monitoring opens, clicks, conversions, web visits & promotional codes. So, you'll know what is working & what isn't.
So, this will help show you how to improve your reach & meet to the real & expressed needs of your client base.
So, Emails are far from dead.
As technology continues to improve, the digital world remains top choice for many.
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